1 Data protection declaration
This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and contents as well as external online presences, e.g. our social media profiles (hereinafter jointly referred to as "online offer"). Furthermore, the general principles of our data collection are illustrated. With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 General Data Protection Regulation (GDPR). This data protection declaration takes precedence over our General Data Protection Information (compulsory information according to Art. 12 ff. GDPR). In case that no regulations are made in this data protection declaration regarding the use of the homepage, the corresponding regulations of the General Data Protection Information apply.
Controller according to Art. 4 para. 7 GDPR is
(see legal notice
Contact details of the data protection officer
Contact details (business)
Company: BerIsDa GmbH
Adress: Justus-Liebig-Straße 4,
Phone: +49 / 661 29 69 80 90
3 Scope of processing of personal data
We only collect and use personal data of our users insofar as this is necessary to provide a functional website as well as for providing of our contents and services. The collection and use of personal data of our users takes place regularly only with the user's consent. An exception applies in those cases where prior consent cannot be obtained for real reasons and the processing of the data is permitted by law.
4 Legal basis for the processing of personal data
In the event that we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a GDPR serves as the legal basis for the processing of personal data. In case of the processing of personal data required for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures. Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis. If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.
5 Hosting and e-mail dispatch
The hosting services we use conduce to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance that we use for the purpose of operating this online offer. We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 para. 1 lit. f GDPR and Art. 28 GDPR (conclusion of contracts with processors).
6 Collection of access data and log files
We, or our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR on each access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer’s URL (the previously visited page), IP address and the requesting provider. Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and then erased. Data whose further storage is required for evidentiary purposes are excluded from erasure until the respective incident has been finally clarified.
7 Rights of data subjects
You have the right to obtain confirmation as to whether the data concerning you are being processed and to request information about these data as well as further information and a copy of the data in accordance with Art. 15 GDPR. You have in accordance with Art. 16 GDPR the right to request the completion of data concerning you or the rectification of inaccurate data concerning you. In accordance with Art. 17 GDPR, you have the right to demand that relevant data be erased immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR. You have the right to receive the data concerning you and which you have provided to our attention in accordance with Art. 20 GDPR and to request its transmission to other controllers. In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.
8 Right of withdrawal
You have the right to withdraw consents in accordance with Art. 7 para. 3 GDPR with effect for the future.
9 Right of objection
If you have given your consent to the processing of your data, you can revoke this at any time. Such a revocation influences the permissibility of processing your personal data, as soon as you have brought it to our attention. If we base the processing of your personal data on the balancing of interests, you may object to the processing. This is the case if the processing is not necessary in particular for the fulfilment of a contract with you, which is shown in the description of a function in this data protection declaration. When exercising such objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue processing. Of course, you can object to the processing of your personal data for purposes of advertising and data analysis at any time. Please inform the aforementioned controller immediately of your advertising related objection.
10 Online shop
If you would like to order in our online shop, it is necessary for the conclusion of the contract that you enter your personal data, which we need for the completion of your order. Required information for the processing of contracts may be marked separately; further information is optional. We use the data provided by you to process your order. For this purpose we can pass on your payment data to our house bank. The legal basis for this is Art. 6 para. 1 lit. b GDPR. You can voluntarily create a customer account we can use to store your data for future purchases. When you create an account under "My account", the data you have provided will be stored revocably. All other data, including your user account, can always be erased in the customer area. We may also process the information you provide to inform you of other interesting products in our portfolio or to send you e-mails containing technical information. We are obliged by commercial and tax law to store your address, payment and order data for a period of ten years. However, after two years we will limit the processing, i.e. your data will only be used to comply with legal obligations. To prevent unauthorized access to your personal data, especially financial data, the order process is encrypted using TLS technology.
11 SSL encryption
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
With the following advices we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures. Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletters") only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and our company. Double opt-in and logging: Subscription to our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the service provider responsible for the dispatch of the newsletter are also logged. Credentials: To subscribe to the newsletter, simply enter your e-mail address. Optionally we ask you to indicate a name for the purpose of personal address in the newsletter. The dispatch of the newsletter and the performance measurement associated with it is based on the recipient's consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR. The registration procedure is recorded on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. We are interested in the deployment of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to provide proof of consent. Cancellation/Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the e-mail addresses we have unsubscribed for up to three years on the basis of our legitimate interests before we erase them for the purpose of sending the newsletter in order to be able to prove a previously given consent. The processing of these data is restricted to the purpose of a possible defence against claims. An individual application for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed. All newsletter data is stored on protected servers in Germany. The service provider responsible for the dispatch of the newsletter uses certified data centers and double redundant data backups. There is a contract for data processing with the agency responsible for our newsletter.
13 Newsletter - service provider for dispatch
For the dispatch of the newsletter we use the service provider mailingwork, a service of mailingwork GmbH. The data protection regulations of this service provider can be viewed here: https://mailingwork.de/datenschutz
. The dispatch service provider is deployed on the basis of our legitimate interests according to Art. 6 para. 1 lit. f GDPR and an processing contract according to Art. 28 para. 3 S. 1 GDPR. The dispatch service provider can use the recipient's data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the service provider does not use the data of our newsletter recipients to contact them or to pass the data on to third parties.
14 Newsletter - Performance measurement
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a service provider for dispatch, from its server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour in connection to their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavour, nor, if used, that of the service provider for the dispatch, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users. You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by informing us by using another contact method. The information is stored for as long as you have subscribed to the newsletter. After a cancellation we store the data purely statistically and anonymously.
or the EU site http://www.youronlinechoices.com/
. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer may be available.
16 Google Analytics
). Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the internet connected services. Pseudonymous user profiles may be created from the processed data. We use Google Analytics only with IP anonymization enabled. This means that Google will shorten the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en
. Further information on the data use by Google, possible settings and objections can be found on Google's websites: https://www.google.com/intl/de/policies/privacy/partners
("Data use by Google when using our partners' websites or apps"), http://www.google.com/policies/technologies/ads
("Data use for advertising purposes"), http://www.google.de/settings/ads
("Manage information that Google uses to show you advertising"). As an alternative to installing the browser plug-in, especially in Internet browsers of mobile devices, you can prevent it being collected by Google Analytics by clicking on the following link: Disable Google Analytics As a result, an opt-out cookie is stored on your device which prevents future collection of your data by Google Analytics when you visit this website.
17 Google Universal Analytics
We use Google Analytics in its design as "Universal Analytics". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and a pseudonymous profile of the user with information from the use of various devices is created (so-called "cross-device tracking").
18 Google Adwords Conversion Tracking
19 Google Maps
, Opt-Out: https://adssettings.google.com/authenticated
. By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, various general personal data is transmitted, such as IP address, date and time of the request, content of the request, access status, data volume transmitted in each case, website from which the request comes, browser, operating system and its interface, language and version of the browser software, time zone difference to GMT. This is regardless of whether Google provides a user account that you are logged in with or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.
20 Online presences in social media
21 Integration of services and contents of third parties
Within our online offer, we use on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) content or service offerings of third parties to incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. “Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as be linked to such information from other sources.
22 Google Fonts
, Opt-Out: https://adssettings.google.com/authenticated
, Opt-Out: https://adssettings.google.com/authenticated
. By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, various general personal data is transmitted, such as IP address, date and time of the request, content of the request, access status, data volume transmitted in each case, website from which the request comes, browser, operating system and its interface, language and version of the browser software, time zone difference to GMT. This is independent of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for not logged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact YouTube to exercise this right.
24 Use of Facebook Social Plugins
We use Facebook Social Plugins - ("Plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") - on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR). The plugins can display interaction elements or contents (e.g. videos, graphics or artcles) and are identified by one of the Facebook logos (white "f" on blue tile, the terms "like", “Gefällt mir” or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/
. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
). When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer. The processed data can be used to create user profiles. We therefore have no influence on the amount of data Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge. By integrating the plugins, Facebook receives information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, such as pressing the Like button or posting a comment, the information is sent directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options for the protection of users' privacy, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/
. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his membership data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads
or via the US page http://www.aboutads.info/choices/
or the EU page http://www.youronlinechoices.com/
. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
25 General information about Instagram, Xing, LinkedIn
We use social media plugins for Instagram, Xing and LinkedIn. The so-called two-click solution is used here. This means that when you visit our site, no personal data is initially passed on to the providers of the plugins. You can recognize the provider of the plugin by the marking on the box above the initial letter or the logo. We offer you the possibility to communicate directly with the provider of the plugin via the button. If you click on the marked field and thereby activate it, the plugin provider will be informed that you have visited the corresponding website of our online offer. If applicable, your IP address will be made anonymous immediately after collection according to the information provided by the respective provider in Germany. By activating the plugin, personal data will be transferred from you to the respective plugin provider and stored there (for US providers in the USA). Since the plugin provider collects data particularly via cookies, we recommend that you delete all cookies before clicking on the relevant button via the security setting of your browser. We point out that we have no influence on the data collected and the procedure of data processing, nor are we aware of the full extent of data collection, the purposes of processing or the storage periods. We also have no information on the erasure of the data collected by the plug-in providers. It is to be assumed that the plug-in providers save the data collected about you in a user profile and, if applicable, use these for the purposes of advertising, market research and/or demand-oriented design of a website. In principle, you have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Through the plugins we offer you the possibility to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plugins is Art. 6 para. 1 lit. f. GDPR. The data transfer is independent of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plugin provider, your data collected with us will be directly assigned to the existing account with the plugin provider. If you click the activated button and, for example, link the page, the plugin provider also stores this information in your user account and shares it publicly with their contacts. We recommend that you log out on a regularly basis after using a social network, especially before activating the button, as this way you can avoid being assigned to your profile with the plugin provider.
. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active
, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or another individual notification will become necessary.